BOC Life sought to showcase the exceptional personalized services available at its branches. They partnered with DC Creative and The Farm to conceptualize a photo series spotlighting customer interactions. The agencies conducted research and identified branch touchpoints as a key storytelling avenue. Photographers were dispatched to various BOC Life locations to capture candid moments.
One photo featured a financial consultant working closely with the customer, discussing his protection needs over life plans spread across a table. Another showed the customer smiling while navigating the interactive panel.
This collaborative photo project highlighted the human qualities and tailored assistance central to BOC Life’s branch services, bringing their customer-centric approach to life. The well-received series reinforced the brand’s values of gracious, attentive personalized support.