HKMU

Design and Photography

To help promote its Bachelor of Science in Medical Laboratory Science programme, HKMU engaged DC Creative and design agency Kun Kong Wing Vision. Our two companies worked closely with HKMU to understand the programme’s goals and strengths in preparing graduates for careers in medical laboratory science. This includes extensive training across key disciplines like clinical haematology, clinical chemistry and microbiology.

In addition to photography, DC Creative shows our expertise in visual communication through strategic poster design. Key designs featured close-up shots of students engaging in hands-on lab work, juxtaposed with impactful headlines emphasizing the program’s applied, multi-disciplinary approach. Infographic elements clearly conveyed career prospects.

This emphasis on strategic visual communication through poster design, combined with moving photography and video, formed an integrated multi-channel marketing campaign that resonated strongly with HKMU’s target audience.