Promotional Video
DC Creative was engaged by Paul Y Construction to develop a promotional video highlighting their use of innovative technologies on construction projects. Our goal was to demonstrate how Paul Y is leading digital transformation in the industry. To bring Paul Y’s vision to life, we started by conducting in-depth research and interviews with their executives and project teams. This provided valuable insights into the technologies they utilize and the benefits they deliver to clients.
Our videographers then worked closely with Paul Y on multiple live construction sites to capture compelling footage using aerial drones, gimbals and 4K cameras. We also worked with their 3D modeling team to include renderings and simulations in the video. Back in our studio, our video production team edited the various visual elements together into a high-quality, cinematically-styled narrative. The script we crafted focused on clearly explaining each technology while emphasizing Paul Y’s commitment to driving change.
The final promotional video was strategically optimized for sharing via YouTube and popular social media channels. It has since generated significant engagement and new project leads for Paul Y’s technology-enabled construction solutions. Through our collaborative multimedia approach, DC Creative successfully promoted Paul Y Construction’s vision for digital transformation across the local construction industry.
